Marketing Product Manager

The Marketing Product Manager manages the entire product line life cycle from strategic planning to tactical activities, including new product development and discontinuance. Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. Drives a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. Develops and implements a company-wide go-to-market plan, working with all departments to execute.